Tuesday, September 8, 2009

Questions on Banking and Marketing

1. A prospect means

a] any customer who walks into the bank
b] an employee of the bank
c] a customer who is likely to be interested in bank’s product or service
d] a depositor of the bank’
e] a borrower of the bank

2. A lead means
a] a prospect who is more likely to avail of the Bank’s product
b] a political leader
c] a religious leader
d] a bank chairman
e] None of these

3. Innovation means
a] Compensation
b] inspiration
c] additional perquisites
d] implementing new ideas or new methods
e] None of these

4. A Call means
a] calling on friends
b] calling on bank employees
c] calling on prospective customers
d] to make telephone calls
e] calling on relatives

5. The Traditional Marketing style involves
a] Telemarketing
b] Digital Marketing
c] Indirect Marketing
d] Direct Marketing
e] All of these

6. Modern Method of Marketing include
a] Publicity on the net
b] Advertisement on the net
c] Soliciting business through e-mails
d] Tele marketing
e] All of these

7. A true marketing requires
a] Command and other mindset
b] Control Mindset
c] Passive mindset
d] Active mindset
e] None of these

8. Which of the following sentences is true?
a] Marketing is not required in a Buyers’ Market
b] Marketing is not required in a Sellers’s market
c] Marketing is not required due to competition
d] Marketing is not required due to liberalization
e] Marketing is not required due to globalisation

9. For effective marketing the salesmen should have which of these qualities?
a] Creativity
b] Team spirit
c] Motivation
d] Effective communication skills
e] All of these

10. Market information means
a] Knowledge of shops and bazaars
b] Knowledge of shopping malls
c] Knowledge of customer profile and product mix
d] knowledge of various languages
e] None of these

11. Market Research is needed for
a] checking the market area
b] checking the right product to be sold
c] making proper marketing decisions
d] deciding right time to sell
e] All of these

12. Which of the following statement is true
a] Marketing makes the company to go into loss due to higher expenses
b] Marketing is not required in profit making companies
c] Marketing sharpens the minds of the employees
d] Marketing is a time bound seasonal function
e] Marketing is a waste of time

13. Marketing plan helps in
a] better lead generation
b] better systems
c] better results
d] improved balance sheet
e] better customer service

14. If Marketing is done effectively which of the following is not required?
a] Advertisement
b] Publicity
c] Market Research
d] Market Segmentation
e] None of these

15. Motivation means
a] Inspiring employees to perform better
b] Better communication skills
c] Sales Coaching
d] Market Research
e] None of these

16. In a Selling Process in today’s world?
a] Only standard products are sold
b] No customization required
c] the seller need not have product knowledge
d] the seller should aim at customer satisfaction
e] only quantum of sales matters

17. Find the true statement
a] Marketing is a waste of the employees’ time
b] Marketing is not required in India due to its vast population
c] Marketing involves additional work
d] Marketing involves team work
e] Marketing is not required today due to IT advancement

18. A Target market is
a] entire country
b] entire city
c] entire globe
d] that which consists of customers who need the identified product
e] all of these

19. Sales forecasting involves
a] Sales Planning
b] Sales Pricing
c] Distribution Channels
d] Consumer tastes
e] All of these

20. Which of the following product is being sold under the brand name ZODIAC
a] Shirts
b] Ties
c] Both A and B
d] Liberty

21. SWIFT – cars are being manufactured by
a] DCM
b] Maruti
c] Premier Automobiles
d] Hyundai

22. With you all the way is the slogan of
a] Vodafone
b] SBI
d] Raymonds

23. Which company used the slogan “The complete Man”
a] DCM

24. Which brand uses the slogan “Made for each other” for its cigarettes?
a] Cavenders
b] Four Square
c] Red & White
d] Wills

25. Cross Selling means
a] Identifying customer needs
b] matching the products to customer needs
c] convincing the customers of product benefits
d] responding to questions and objections of customers
e] all of these


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